Book Consulting Resources About Blog Contact

Get the tools behind the book.

Click below for FREE access to the full suite of templates mentioned throughout the book (and a few more goodies) including:

  • The ICP Building Template

  •  The Persona Building Template

  •  The Feature Building Template

  •  The Stat Building Template

  •  The Story Building Template

  •  The Competitor Cheat Sheet template

  •  AI Prompts for Writing Cold Email

  •  Examples of Personal Videos

  •  Editable Excel-Formatted Schedule for Your Team

Plus a Talk-Track Building Template

If you need more than templates, check out the builder kits below.

DOWNLOAD HERE FREE

ICP Builder Kit

$49 USD

Stop guessing your ICP and start prioritizing accounts that convert.

  • Our AI will guide you on how to define who actually matters
  • Learn how to score accounts and weight them, too
  • Eliminate bad-fit targets
  • Think you already know your ICP? Use our Builder AI  to test it 
  • Need to target a new market? Use this to properly define it
LEARN MORE

Persona Builder Kit

$79 USD

Turn vague personas into usable inputs.

  • This isn't marketing persona fluff (no offense, marketers)
  • You'll be guided through defining and creating personas that really matter to your team of prospectors
  • Generic profiles that kill relevance won't stand! We'll get to the heavy hitting details
LEARN MORE

Messaging Builder Kit

$99 USD

Create effective messaging for all of your sales channels

  • Build better prospecting messages

  • Create emails, talk tracks, LinkedIn messages and full sequences

  • Be prepared to be challenged! This builder won't settle for non-relevant fluff. We have a reputation to protect!
LEARN MORE

Prospecting Starter Pack

$149 USD

Includes all three builder kits

  • ICP Builder Kit
  • Persona Builder Kit
  • Messaging Builder Kit
LEARN MORE

Fix your targeting and messaging in one pass.

Everything you need to fix targeting and messaging fast. ICP, personas, and outbound messages—built to work together, not in isolation.

Includes all three builder kits and all the templates from the book.

This gives you pretty much all you need to build your own prospecting playbook.

You're welcome.

What?

You want more?

Okay, get everything above plus online training for your team.

It's Outbound in a Box!

 

The Prospecting System gives you everything you need to build a working outbound motion without hiring a consultant.

Define a real ICP, create usable personas, develop relevant messaging, and train your team to execute consistently using practical tools, templates, and short, focused training modules.

The Prospecting System

$799

Outbound in a Box

  • All the Builder Kits

    Complete training library: 

  • Research and account preparation

  • Cold calling approach and structure

  • Voicemail that earns callbacks

  • Objections frameworks

  • Cold email strategy and writing

  • Discovery fundamentals

  • Templates and workflows

LEARN MORE